Welcome to my marketing experience page
- Media Investment & Strategy
- Advertising & Marketing Measurement
- Sales & Go to Market Experience
- Personal Marketing Projects (you don’t want to miss this one!)
Fun Facts About Me!
- Jumped out of a plane at 14K Feet
- Scaled down a waterfall IN the waterfall
- Traversed UP the Inca Trail to Machu Picchu
- Hiked Mountains and Rainforests
- Caught the sunset on a Volcano
- Sat in a Native American sweat lodge
- Hugged a Koala
To see a collection of my more creative work including blogging, apparel and graphic designs see my Creative Portfolio or see my Professional Portfolio.
Media Investment & Strategy
- Managed Multi $MM annual advertising budgets for major size clients
- Specialized investment in digital channels including Social, Display, Mobile and Programmatic
- Skilled in vendor negotiations, RFP vetting and media billing & reporting processes
- Hands on technical implementation of all tracking and ad-serving tags (creative tags, research tags, conversion pixels & container tags, mobile SDK implementation) aka “Ad Ops”
- Capable of executing digital media buys via self-serve platforms such as Facebook, LinkedIn, Google
Strong Foundation on Advertising & Marketing Measurement
- Formerly a Director of advertising effectiveness products at Nielsen
- Analyzed campaign results via Nielsen Audience Verification Studies (Digital Ad and Content Ratings) and creative testing studies (Nielsen Brand Effect) to measure brand attribute and consumer behavior lifts
- Versed in campaign measurement concepts such as conversion attribution & data clean rooms and have worked in a various set of analytic tools and data sources
- Gained exposure to other measurement concepts such as Multi-Touch Attribution, Market Mix Modeling, Brand Sales Lift Studies
Sales & Go To Market Experience
- Skilled in account management and organic account growth
- Produced sales collateral for client reporting and upsell opportunities
- CRM (Salesforce) for pipeline tracking and client engagement logging
- Expert in total market sizing and competitive research analysis
- Helped launch new product divisions by contributing to go-to-market planning
Related Personal Marketing Projects
As part of a personal project to launch a new eCommerce Golf Company, I have been integral to the strategic brand formation and marketing aspects of the company.
>> The First stage of planning included understanding audiences and the market environment. This included analyzing total obtainable market opportunities, consumer research and competitive landscape analysis.
>> I produced a high level marketing channel framework for eCommerce which the company is using to drive Go-To-Market Approach and future marketing efforts.
>> Spearheaded product design and style direction and apparel branding concepts.
